Brand Identity / Web Design / UX / Icon System / Brand Guidelines / Product Illustration / Art Direction
Sigma translates complex analytics into a clean, engaging interface — emphasizing accessibility, speed, and collaboration at scale.
Client
Sigma Computing
Year
05/01/2024
Challenge
Differentiate Sigma Computing in a world of boxed-in business intelligence software competitors. Promote the power that lives in the product with an strong point of view.
Solution
With a bold new identity, the spreadsheet is just the beginning. Insights jump off the page and break the grid with a visual language rooted in the concept of transformation.
Role
Served as both design director and individual contributor, leading the design team, shaping the creative vision, and executing key aspects of
the brand and digital experience.